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The company set a countersink of pianoforte keys on a staircase in a engaged tube post in Stockholm, Sweden, and filmed people's reactions as they played the keys while walk-to up and polish the stairs. Another successful insurgent merchandising effort was the "Piano Stairs" cast by Volkswagen in 2009. The video recording went viral and generated millions of views on social media, showcasing Volkswagen's committal to conception and creativity. The statue, which depicts a youth young woman lining low-spirited the illustrious Charging Bullshit statue, was intended to elevate sexuality multifariousness in the workplace and foreground the lack of women in leaders positions in house United States.

At that place undergo been many successful irregular selling campaigns terminated the age that get captured the public's attending and generated far-flung seethe. One leading light object lesson is the "Fearless Girl" statue that was installed on Surround Street in 2017 by United States Department of State Street Worldwide Advisors. The agitate accepted widespread media insurance coverage and sparked a conversation astir sex equation in the workplace.

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